Post 01: Design Style Guide (PDF)

When creating my logo I had a simplistic design in mind to fit in with the simplistic design I wanted for my app layout as I felt a big and complex design would look out of place and therefore draw the user’s eyes to a less important part of the page. To start I picked out a typeface that was minimalistic enough to fit in with the rest of the page while also being bold and clear enough to easily spot and read on a full page I then added a gradient mask over the text to create a simple typeface based logo. I then used my colour palettes to find a photo for the background of my pages that fits enough of the colours I liked the most and that I believe would fit with the other colours in my palette if I was to use them. I also started to think about what kind of buttons I wanted to include in my wireframe s navigation tab. I wanted the buttons to be simple enough to not take away too much attention from the centre of the screen but also to be easily identifiable by the user in any scenario so I decided to take an icon for each page and label them to complete both of my goals to make it simple yet identifiable. For my typeface, I decided that I wanted to have a minimalistic and easily readable type to fit with everything else I had picked out so far and the ideas I already had for the layout of the page. When looking over my colour palettes, I decided to lean heavily on the powdered blue and gold combo as, when researching, I found many paintings with that colour scheme that I found suited the aesthetic I wanted to convey in my wireframe. When thinking on what photo to include in my wireframe, I looked over my genre and style mood board for inspiration as I chose photos for it that I thought would work well together with my colour palette and UI decisions without taking attention away from anything else or being too flat that it’s not noticed at all. I tried my best to pick put photos that either contain or would contrast well with blue, gold and green as they were constants in all of my experimental palettes and often worked well together without looking out of place.