Typographical / Branding Graphic Standards

When considering typefaces for my digital editorial designs, I focused on the title first as it would be the first thing seen and the largest section of writing on the page making it my priority. When thinking about what typeface to use for the title, I decided on Owners with a black line weight as I wanted something bold and heavy that demands attention to the title before anything else as it would summarise what the article contains. While there was more option with the title’s typeface, due to it being the largest and boldest on the page, I wanted it to remain simple enough that anyone could read it even if they had any accessibility needs due to visual impairments or similar disabilities. I chose this typeface for the title over the subheading due to its heaviness as it would look odd with a longer body of text which I assumed would be included in the subheading.

 For the colour of the typeface, I selected a dark navy from my chosen palette to give the text a uniqueness while keeping its easy-to-read quality. The only time the colour differs is when against a picture where there’s a low visibility for a darker text colour which is when I use a lighter colour from my chosen palette. I made sure there was always a high contrast between the text colour and background as it improves accessibility and there is no majority of disabled or non-disabled people when it comes to a magazine that’s content includes nature material.

 To keep an amount of consistency with my text, I chose Loos Compressed with a black line weight as it’s a similar sans serif typeface for my subheading however, the I wanted the subheading to stand second to the title so the typeface I chose is less bold and more compressed than the title. The compressed look of the typeface giving it a higher legibility at larger sizes and therefore making it suit a subheading rather than long body text due to the tight spacing. The compressed look also gives it a more assertive look but, due to it being a subheading rather than title, it falls short of being aggressive as I wanted the magazine to have a friendly and open look relating to the naturistic content material.  

When considering the typeface for the body copy, I chose Area Extended with a hairline line weight due to its minimalism as, due to it being the body copy, it takes up most of the page and a complex font that takes up most of the page in a small size would be hard to both read and generally see. The large amount of negative space within and around each character also helps visibility more than a thicker and clunky typeface would as letters would be hard to differentiate. For the composition, I split the text into three columns of text and included paragraphs where possible to avoid a big wall of text that is crowded and hard to read.

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